SEO LESSONS LEARNED DURING THE TIMES OF COVID-19
The COVID-19 epidemic and the resulting shutdowns have had worldwide repercussions. Because of the immense demands imposed on them, several firms have permanently closed their doors. Millions of people have lost their employment as a result of the recession. Understanding SEO became increasingly important as more organizations attempted to migrate to remote working and eCommerce platforms. In this post, I’ll go over some of the SEO lessons gained during the COVID-19 epidemic from Position Punisher LLC and how you may use them to enhance your business in the future.
Online Shopping is Important
During the COVID-19 epidemic, online purchasing became critical. It may have been the only option for clients to obtain the items they required. It is a lifeline for enterprises. A month-long shutdown without internet commerce might force them to close forever. If your company didn’t have an internet shop before, there’s a high chance you bought one to stay afloat. Being able to sell items online is a requirement at a time when social distance and avoiding shops is actively encouraged.
User Experience
One of the first steps to building a good website is to focus on the user experience from the start — from the design through to the checkout process. User experience is highly important because it directly affects your visitors. When they initially see your website appealing, they’ll be much more likely to visit again — because it makes them feel good about your company and gives them a positive feeling about you and your product. Even if they don’t make a purchase there, a first impression is often enough to sell a website.
The value of a positive user experience cannot be overstated, since it is crucial in attracting repeat users and ensuring search engine relevance. The usability of a website has a big impact on its ranking in search engines like Google, Yahoo, and Bing. You undoubtedly want your website to appear on the first page, if not the first two pages, of search results. And the only way to get a good search engine rating is to make sure your website is useful. A website should be designed such that the entire surfing experience is pleasurable and entertaining. Users will become annoyed if a website is badly designed, and they will leave your website quickly.
Online Advertising
Because of the pandemic, the importance of internet advertising has risen substantially in 2021, as the entire globe has become more linked through the Internet. There is a lot of rivalry among internet sellers. Advertising is an important part of distinguishing out and establishing a connection with clients. With less income pouring in, it may appear that investing in advertisements is more challenging, but now is also not the time to cut corners.
Even well-known firms like Walmart and Walt Disney World have boosted their internet advertising spending. In these times of tight consumer spending, the battle for the final dollar is even more fierce. Customers find it far too convenient to get what they require from Amazon rather than searching for a new business to visit. It’s possible that having your brand out there and visible is the only way people will choose to shop at your online business.
Be Able to Pivot
The ability to pivot is perhaps the most significant lesson of the COVID-19 epidemic. Capacity limitations and closures affected how you could operate if you had an in-person shop. Starting an online eCommerce store might practically rescue your company. If you spent a lot of money on social media advertisements targeting hospitality employees, they might not be able to afford your items anymore. It could be more beneficial to target a different part of your target market rather than trying to attract consumers who don’t have the same demands right now.
Home Depot, Walmart, and Aldi are all good examples of this. Home Depot promoted online purchasing and its new curbside pickup option, which allows for contactless same-day delivery for a store with a lot of in-person traffic. Walmart beefed up its grocery program, adding additional grocery pickup locations and increasing its grocery delivery options. For a nominal price, Aldi has partnered with InstantCart to provide delivery and pickup. During the epidemic, all of these businesses adapted effectively and outperformed the competition.
After COVID-19, there will be time for business. As the pandemic showed, SEO is and will continue to be a crucial tool for businesses to use in order to survive and develop in the future. Position Punisher LLC is a full-service search engine optimization, website building, and marketing firm. They are there to assist you during COVID-19 and beyond. Call (602) 799–4253 to talk with a member of our SEO team and get started with a free consultation.
