What is mobile optimization?

It’s really important to note that mobile optimization isn’t just a mobile-friendly website. A website that is mobile-friendly means full SEO optimization. Your site will shrink the pages so that it can be viewed on mobile devices, while mobile optimization aims to offer visitors a seamless experience that has been specifically tailored to mobile devices. It considers site design, page structures, content, load speeds, and much more, to allow for a better user experience on all mobile devices.

  • Mobile has different levels of engagement: those who use mobile are more focused on what’s on the screen directly in front of them, and less interested in scrolling down pages
  • Mobile tends to use different search behavior, as not all smartphone and tablet users search via keywords
  • Mobile SEO also uses a different ranking algorithm that tends to change search results on a mobile phone due to location
  • Mobile looks at a variety of different quality signals to position a website in a search engine

Why should I worry about mobile SEO?

More people than ever use mobile phones to search, meaning if you don’t offer a quality user experience, you are going to lose out on a large percentage of customers. Not only that, but Google has been trying to encourage more mobile-friendly websites. This is particularly true with their recent Mobile-First Index, which means the quality of your mobile-friendly design will directly impact your position in search engines.

How do I become more mobile-friendly?

The good news is, Google has provided the following guidelines:



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Shuvashis Das

Shuvashis Das

Content Writer at Position Punisher LLC | Freelance Content Writer | Copywriter | Creative Strategist | Blogger | Affiliate Marketer | Product Review Expert