101 Checklist for Making Your International SEO Stand Out

International SEO
International SEO

WHAT IS INTERNATIONAL SEO?

WHO NEEDS INTERNATIONAL SEO?

  • Has a worldwide customer base
  • Is trying to reach international markets
  • It is operational in different countries
  • Has a customer base whose first language is not English (and therefore would make using your English-based site exceptionally difficult)

RESEARCH

TARGETING

OPTIMIZING

CHOOSING THE RIGHT DOMAIN NAME

  • Country Code Top-Level Domain (ccTLD): It is the ideal structure. With ccTLD, you are operating a website with a specific country extension. Despite being a good option for geolocation, businesses have to work hard to lure traffic to their new and independent domain (e.g., in the UK and Australia example, register for new domains that end in .uk and .au, respectively, to maximize your international SEO benefits in those countries).
  • Sub-Domain: If you are looking for a Generic Top Level Domain, or gTLD, subdomain is a perfect option. Subdomain makes your overall website structure simple. However, it is recommended only to use this option to add a unique product or entity to your website.
  • Sub-Directory: If you are looking to maintain the same reputation as your current domain, which also happens to be a gTLD, the subdirectory is the way to go! Businesses with limited content or resources on their website usually prefer a sub-directory structure.

BOTTOM LINE

Position Punisher
Position Punisher

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Shuvashis Das

Shuvashis Das

Content Writer at Position Punisher LLC | Freelance Content Writer | Copywriter | Creative Strategist | Blogger | Affiliate Marketer | Product Review Expert